Joy that arrives right on time
Whether it’s a birthday book, a family calendar or a personalized mug for your office Secret Santa, it’s not just what’s inside that matters, but when it arrives. That’s precisely why Roman Wagner, Head of Logistics at smartphoto, relies on Swiss Post.
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Season’s deliveries
“The photo products are mostly ordered as Christmas or birthday presents, so predictable delivery’s essential for our customers and for smartphoto”, says Roman Wagner. A reliable logistics partner that delivers on time is naturally part of the brand’s claim.
Production and logistics need to be fully in sync so that every gift arrives on time.
The night before Christmas
An anecdote akin to a fairy tale, but which actually happened, underlines the importance of a strong partnership for on-time, predictable delivery. “The last two months of the year account for around 50 percent of our annual volume”, Roman begins.
“We were in the middle of the most intensive time of the year, when a consignment with around 3,000 parcels, originally intended as a Priority consignment, accidentally left the warehouse with Economy labels”, Roman continues.
To ensure that the parcels would still reach customers on time, smartphoto decided to upgrade the consignment to Priority after dispatch. The problem was that the 3,000 parcels had already reached the distribution center in Härkingen. Without the switch, they would all arrive too late. To this day, Roman remembers well what happened next: “Swiss Post’s back office team and a few representatives quickly drove down to Härkingen and attached the Priority labels by hand to all 3,000 parcels”.
This exceptional commitment from Swiss Post ultimately went unnoticed by customers. They received their gifts in time to place them under the Christmas tree. “I’ll never forget Swiss Post’s exceptional service. It probably saved us thousands of annoyed customers at the time.”
